International Business internships available in these countries
Micro Internship - International Business in London
Below are a few sample International Business placements undertaken by past participants. There are many more possibilities, as each placement is customized. Contact an advisor to learn more!View Program
Project One: Market Discovery
During your first industry immersive project, you’ll work with a company in the early stages of internationalization. Through client discovery and market research, you’ll identify and propose the best market for their product or service. In addition to determining the total available market vs. the serviceable available market, you’ll develop a short list of potential markets and present your findings to the client.
Project Two: New Market Fit
In this second challenge, you’ll work with a company that has already chosen their international target market. You’ll help them define strengths within the desired international market – and the cultural values, social protocol and innate preferences that vary country to country. You’ll assess the market opportunity and fit, determine what product modifications are needed, and provide a comprehensive report on their recommended go-to market strategy.
Project Three: International Marketing
During the third project, you’ll help create the best possible marketing campaign for a company that’s already working in a target country. This includes defining target audiences and producing customer profiles, identifying the best channels, and generating example materials for the campaign that accurately reflect the company’s brand. After generating a recommended marketing strategy for the target country, you’ll pitch your campaign to the client.